WHAT ARE PREDICTIVE ANALYTICS IN B2B?

Predictive analytics has no doubt changed the way companies do business, and that holds especially true for B2B. Companies use data and statistical algorithms to forecast future events that would otherwise remain unknown and, based on these events, improve decision-making processes. This article presents the importance of predictive analytics in B2

The General Data Protection Regulation, enforced since May 2018, has really hit on how companies go about their email marketing, more so in the aspect of sending bulk emails. Understanding these regulations means being compliant and a marketer who does not break their customers' trust. What is GDPR? The GDPR is a data protection law in the EU